Business services are a subset of economic services and can be described as any work that assists a business but does not produce a tangible product. Work that falls under this category includes consultation, advertising, marketing, facilities management, waste handling, staffing services, shipping, administration, and security services. Nearly every company in operation needs at least one of these types of business services to remain competitive in the marketplace.
In general, businesses seek to differentiate their products and services by providing a higher degree of value than competitors can offer. This can be accomplished in a variety of ways, including offering convenience, friendly interaction and lower prices. While product designers typically focus on the characteristics customers will attribute to a product, service managers must work to build service systems that deliver an attractive set of experiences.
Unlike physical products, which can be stored for future use, services must be consumed at the time they are provided. This means that service providers must continuously adjust their operations to meet current demand. This is a challenging task because it requires the coordination of many different activities and often involves the participation of customers and other service providers. For example, a customer who dithers at a fast food counter can affect the speed of service for everyone behind him.
While some of the most common examples of business services are related to employee welfare, other services are designed to improve the relationship between a firm and its consumers. These include translation, interpretation and other linguistic services, which enable firms to communicate with a greater number of customers who speak different languages. In addition, tech support workers can quickly troubleshoot computer and other technical issues to ensure that employees can remain productive.
While it is important for businesses to develop a variety of different business services to satisfy the needs of their consumers, they must also make sure that these services are effective and efficient. To do so, they must create a working plan that incorporates four critical elements of service design. These include the creation or modification of an IT service catalog, the provisioning of a self-service portal and the development of an employee service center to increase communication. In addition, a company must ensure that its employees are properly trained and that the process is documented in a way that can easily be accessed by other departments or service providers. These aspects are key to developing a successful and streamlined business model that will improve the company’s profitability. By doing so, a business can create an experience for its consumers that will keep them coming back and increasing its revenue in the process.